Sunny Hills Farms is evaluating the pricing of its fresh-squeezed cranberry juice in half-gallon containers. Variable costs per container are $1.55. The management has estimated demand for various price points between $2.55 and $3.05. Determine the optimal price to maximize contribution margin and prepare the profit and loss statement.

Price per Half Gallon	Estimated Demand (Half-Gallon Units)
$2.55	100,000
$2.60	97,500
$2.65	95,000
$2.70	92,500
$2.75	90,000
$2.80	87,500
$2.85	85,000
$2.90	82,500
$2.95	80,000
$3.00	77,500
$3.05	75,000