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Maple Grove Orchards is reviewing its pricing for fresh-squeezed cherry juice in half-gallon containers. The variable costs per container are $1.70. Based on a market

Maple Grove Orchards is reviewing its pricing for fresh-squeezed cherry juice in half-gallon containers. The variable costs per container are $1.70. Based on a market study, the management has determined that the price per half-gallon should be between $2.70 and $3.20. From past experience, they know demand is price-sensitive. Considering prices in increments of 5 cents, what price should Maple Grove choose to maximize contribution margin? Prepare the retained earnings statement reflecting this decision.

Price per Half Gallon

Estimated Demand (Half-Gallon Units)

$2.70

90,000

$2.75

87,000

$2.80

84,000

$2.85

81,000

$2.90

78,000

$2.95

75,000

$3.00

72,000

$3.05

69,000

$3.10

66,000

$3.15

63,000

$3.20

60,000

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