Question
Sunrise Orchards is reevaluating its pricing strategy for fresh-squeezed pomegranate juice in half-gallon containers. Variable costs per container are $1.80. Management has determined that the
Sunrise Orchards is reevaluating its pricing strategy for fresh-squeezed pomegranate juice in half-gallon containers. Variable costs per container are $1.80. Management has determined that the price per half-gallon should be between $2.80 and $3.30. Considering only prices in increments of 5 cents, determine the optimal price to maximize contribution margin. Prepare the cost of goods sold statement for this pricing strategy.
Price per Half Gallon | Estimated Demand (Half-Gallon Units) |
$2.80 | 95,000 |
$2.85 | 92,000 |
$2.90 | 89,000 |
$2.95 | 86,000 |
$3.00 | 83,000 |
$3.05 | 80,000 |
$3.10 | 77,000 |
$3.15 | 74,000 |
$3.20 | 71,000 |
$3.25 | 68,000 |
$3.30 | 65,000 |
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