Sunny (UK) Ltd has produced a new DVD player for the UK market. The following demand and supply data is the result of recent market research. PRICE DEMAND (000) SUPPLY (000) 200 100 220 180 120 200 160 140 180 140 160 160 120 180 140 100 200 120 80 220 100 Plot demand and supply curves (1 mark) What is the equilibrium price and quantity? (2) What would be the effect of Sunny charging E80? (2) What would be the effect of charging f180? (2) What is the likely effect of introducing new technology which increases supply at each price by 40,000 units? (3)