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Sunshine Juices estimates customer lifetime value for 1 Urban Surge customer at $375.15. This $375.15 is equal to A. Total contribution margin, net of costs,
Sunshine Juices estimates customer lifetime value for 1 "Urban Surge" customer at $375.15. This $375.15 is equal to
A. Total contribution margin, net of costs, generated by the customer over the expected lifetime of the relationship, discounted to present value. | |
B. Expected total value of revenue that the customer will generate for the firm. | |
C.The number of units of product that the company can expect the customer to purchase. | |
D. The value of the customer to the firm in one year, multiplied by the expected length of the relationship.
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