Super Bowl 50

111.9 million people watched Super Bowl 50, according to Nielsen. This was the eighth-straight Super Bowl to top 100 million viewers.

Advertisers paid as much as $5 million for a 30-second commercial during the game.

Online, the game had 3.96 million unique viewers.

Social Finance Inc. is a start-up company that offers student-loan refinancing and other financial products decided to spend 20% of their ad budget to advertise during the Super Bowl. Joanne Bradford, a digital marketing veteran (worked for Microsoft and Yahoo) and COO of the company, found that it may be more effective and efficient to advertise during Super Bowl than using digital platforms to generate awareness for her company.

Mophie, a company that sells smartphone accessories, spent 47% of their ad budget on a Super Bowl ad in 2015. The payoff: a 41% increase in site visits for over previous year and 840% increase in Google searches for Mophie.

1.) What is reach and cost per person for advertising during Super Bowl? Justify your answer and show your calculation.

Reach:

Cost per Person:

2.) In terms of return on advertising investment, do you think start-ups like Social Finance and Mophie should continue to advertise during Super Bowl?