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Super Bowl is the biggest advertising event of the year. The price advertisers paid for a 30-second spot in 2021 was on average $5.5 mln

Super Bowl is the biggest advertising event of the year. The price advertisers paid for a 30-second spot in 2021 was on average $5.5 mln which is much higher than your average prices for TV spots during other prime time shows. Please review one of 2021 Super Bowl commercials. In your post, discuss a) specific appeals used in the commercial, b) primary target market, c) its effectiveness and ineffectiveness. Research how much and what kind of coverage this commercial received afterwards. Is it worth $5.5mln?

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