Superb cuisine at Jaaning Tree restaurant case study- Marketing book:

Q1. How Does the level of involvement for Jaaning Tree help or hinder the business's future growth plans?

Q3. Restaurant meals are rarely enjoyed by one person, usually being a social occasion enjoyed by two or more people. How might Jaaning Tree reduce the influence of reference groups on its target market? What consumer behaviors strategies might help Jaaning Tree lessen any negative influence from reference group?