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Superquinn is Ireland's largest supermarket chain. A greeter is posted at the store entrance to welcome and help customers, offer coffee, and provide umbrellas in
Superquinn is Ireland's largest supermarket chain. A greeter is posted at the store entrance to welcome and help customers, offer coffee, and provide umbrellas in case of rain, as well as carry groceries to customers' cars. Department managers post themselves in the aisles to interact with customers and to answer questions. Which relationship model is Superquinn following? market-forward sales-oriented production-focused customer-centric
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