Question
Suppose a food company develops a pill that can be taken daily, supplying all nutritional needs. However, it has no taste and leaves one feeling
Suppose a food company develops a pill that can be taken daily, supplying all nutritional needs. However, it has no taste and leaves one feeling hungry. Should the pill be developed? If you were the producer and marketer of the pill, how would you market the pill? Would this pill cause people's eating patterns change?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
