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Suppose a major college football program and a network are negotiating an exclusive rights to a television deal to the 2023 college football season. If
Suppose a major college football program and a network are negotiating an exclusive rights to a television deal to the 2023 college football season. If the deal is reached it will generate $60 million in revenue to be split among both parties. If no deal is reached, the college football program will make $24 million from their existing deal and the network will make $12 million from alternative programming.
- (a)Without making any additional assumptions about the problem, what basic predictions will game theory make about this situation?
- (b)Assume the network has twice as much power as the college football program. What is the Nash cooperative bargaining solution to the problem?
- (c)Consider now an alternative case. At the beginning of the 2020, 2021, and 2022 seasons the network and college football program will have the opportunity to reach an agree- ment. If they don't reach agreement after 2022 the deal will not go through. Further, the value of the deal will decay. Both sides will generate $60 million (as before) if an agreement is reached in 2020, $50 million in 2021 and $40 million in 2022. The net- work will make offers in 2020 and 2022; the college football program will make offers in 2021. Assume both sides still have the same alternatives as before if an agreement is not reached. What will be the non-cooperative outcome to this bargaining game?
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