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Suppose a research company is appointed to help select the entry method for the Australian supermarket chain Coles to enter the Indian market. They propose

Suppose a research company is appointed to help select the entry method for the Australian supermarket chain Coles to enter the Indian market. They propose Coles use the franchising entry method. Discuss the concept of franchising and the advantage and disadvantages of franchising entry mode for Coles entering the Indian market.

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