Suppose a SUMMER CAMP company name is "Little Campers". Write the following details for this company based on your own assumptions:

3) Consumer Analysis (Segmentation) (min 1 page) . Explain in detail the firm's segmentation strategy in its markets. What segmentation bases does the company use to identify its customers? Justify the segmentation strategy used . Don't list all segmentation strategies, only list the ones you will use. . What is your differentiation strategy? . Write your positioning statement