Question
Suppose a telecommunications provider has segmented its customer base by service usage patterns, categorizing the customers into four groups. If demographic data can be used
Suppose a telecommunications provider has segmented its customer base by service usage patterns, categorizing the customers into four groups. If demographic data can be used to predict group membership, you can customize offers for individual prospective customers.
Investigate the effect of region, age, marital, address, income, ed, employ, retire, gender, and reside on customer_Category using SVMs.
1) Upload the analysis STREAM file as YourName.str (2pts)
4) Predict the 15 customers category (data_for_prediction.xslx) using the best SVM (2 pts)
5) Write the analysis results including required figures and tables (6pts)
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