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Suppose Alpen wants to start a TV advertising campaign to enhance brand awareness. It has allocated 724,000 for this purpose and the local rates for
- Suppose Alpen wants to start a TV advertising campaign to enhance brand awareness. It has allocated €724,000 for this purpose and the local rates for quality target viewers are €3.62 per thousand exposures. If the exposure frequency is 25 and the expected conversion rate from reached viewer to acquired customer is 1.75%, calculate how many new customers the TV ad campaign will produce. Please include formula used.
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
