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Suppose an individual doesn't care which brand of gasoline he or she buys. Show graphically why this consumer will always buy the cheapest brand. The

  1. Suppose an individual doesn't care which brand of gasoline he or she buys. Show graphically why this consumer will always buy the cheapest brand.

The consumer does not differentiate between two brands as such all brands are perfect substitutes.

where the consumer purchases the cheapest brand is the only optimal solution.

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