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Suppose Atlas Inc. wants Home Depot to carry all its tools but not the tools of its competitors so that Atlas can maximize its sales.

Suppose Atlas Inc. wants Home Depot to carry all its tools but not the tools of its competitors so that Atlas can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likely lead to a(n) channel conflict.
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independent
conventional
vertical
coercive
horizontal
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