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Suppose Ben & Jerry's decides to decrease the price of its ice cream by 15%, and sales subsequently increase by 10%. Calculate and interpret the
Suppose Ben & Jerry's decides to decrease the price of its ice cream by 15%, and sales subsequently increase by 10%.
Calculate and interpret the price elasticity of demand for Ben & Jerry's ice cream. What will happen to Ben & Jerry's revenue from ice cream sales as a result of the price decrease, and how do you know?
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