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Suppose Better Harvest is considering discontinuing its tasty loops product line. Assume that during the past year, the tasty loops' product line income statement showed
Suppose Better Harvest is considering discontinuing its tasty loops product line. Assume that during the past year, the tasty loops' product line income statement showed the following: Fixed manufacturing overhead costs account for 40% of the cost of goods, while only 30% of the operating expenses are fixed. Since the tasty loops line is only one of the company's cereal operations, only $775,000 of direct fixed costs (the majority of which is advertising) will be eliminated if the product line is discontinued. The remainder of the fixed costs will still be incurred by the company. If the company decides to discontinue the product line, what will happen to the company's operating income? Should Better Harvest discontinue the product line? Begin by preparing a contribution margin income statement for the tasty loops' product line
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