Suppose Kit-Kat holds 20% market share for candy bars, as well as 20% share of voice. Kitty, the

brand manager for Kit-Kat, wants to increase her market share by 4 share points. Kit-Kats total

gross margin is $1 million. If the total industry marketing effort is $3 million, what is the

short-term gain or loss by Kit-Kat if it is successful in expanding its market share by the desired

amount?

Please show each step! the answer is 20,000 gain