Company Option 1: Food Fare Food Fare is a small chain of restaurants that has developed a loyal customer base by providing fast-food items with more choices (e.g. how the hamburger should be cooked, self-serve toppings) and a more comfortable atmosphere. The menu has a small number of popular items, including several different hamburgers, grilled chicken sandwiches, and salads. Recently, to broaden its appeal, Food Fare added barbecue, seafood, and steak to its menu. Company Option 2: Gilman Heating and Air Conditioning Gilman Heating and Air Conditioning Inc. provides a broad range of services to commercial and residential customers, including installation and repair of several different brands of heating and air-conditioning systems, Gilman has a fleet of 28 trucks, each operated by one or more service technicians, depending on the size of a job. A recurrent problem for Gilman has been coordinating the service teams during the day to determine the status of a job and the need for parts not kept in the service vehicle, as well as to identify which team to send on emergency calls. Gilman's service area is spread over an urban/rural area of approximately 50 square miles. The company has developed cost and price sheets so that the service technicians accurately and consistently price the service work they perform. Subreribe Select one of the two companies below, Make sure you begin with a sentence identifying which company you selected. For your selected company, identify the important structural cost drivers for the company and the related strategic issues that it should address to be competitive. Your initial post and analysis should be at least 23 paragraphs with explanation and suppoct. Your writing should be in complete sentences and use proper grammar and spelling. Any references or resources should be cited. Your initial post is worth 7 points. You will not be able to see other student responses until you post your initial post. Responses: You should respond to at least TWO of your fellow classmates' initial posts. The response should be at least three complete sentences and is worth 3 points. LO 3-1: Recognize the strategic role of basic cost management concepts (CO 2) LO 3-2: Explain the cost driver concepts at the activity, volume. structural and executional sevels (CO 2, CO 3)