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Suppose Luxury Cruiseline decides to offer two types of dinner cruises: regular cruises and executive cruises. The executive cruise includes complimentary cocktails and a five-course
Suppose Luxury Cruiseline decides to offer two types of dinner cruises: regular cruises and executive cruises. The executive cruise includes complimentary cocktails and a five-course dinner on the upper deck. Assume that fixed expenses remain at $270,000 per month and that the following ticket prices and variable Assuming that Luxury Cruiseline expects to sell four regular cruises for every executive cruise, compute the weighted-average contribution margin per unit. Is it higher or lower than a simple average contribution margin? (A simple average is calculated by adding both contribution margins per passenger together and dividing by two.) Why? Is it higher or lower than the regular cruise contribution margin of $30? Why? Will this new sales mix cause Luxury Cruiseline's breakeven point to increase or decrease from what it was when it only sold regular cruises? expenses apply: E (Click the icon to view the ticket prices and expenses.) compute the weighted-average contribution margin per unit. Data Table Executive Cruise Regular Cruise Sale price per ticket. 50 100 Variable expense per passenger.... 20 40 Print Done Assuming that Luxury Cruiseline expects to sell four regular cruises for every one executive cruise, compute the weighted-average contribution margin per unit. Determine the formula, then complete the table one section at a time. Regular Executive Total Less: Weighted-average contribution margin per unit A simple average contribution margin would be $ Is the weighted-average contribution margin higher or lower than a simple average contribution margin? V regular cruises, which have a V the simple average because Luxury Cruiseline sells contribution margin, than The weighted-average is executive cruises. Is the weighted-average contribution margin higher or lower than the regular cruise contribution margin of $30? Why? V than the contribution margin of regular cruises because Luxury Cruiseline sells some executive cruises, and they The weighted-average contribution margin is contribution margin than regular cruises. have a Will this new sales mix cause Luxury Cruiseline's breakeven point to increase or decrease from what it was when it only sold regular cruises? Because the new sales mix creates a weighted-average contribution margin, Luxury Cruiseline will need to sell cruises, in total, to breakeven than when they just sold regular cruises
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