Question
Suppose market demand grows by 20% after the first year. Given the new market demand LG considers maintaining its market share of 10%, selling price
Suppose market demand grows by 20% after the first year. Given the new market demand LG considers maintaining its market share of 10%, selling price of $900, unit cost of $150, and marketing and sales expense at 10% of total sales.
What is the new market demand?
New total unit volume?
New total sales?
New total gross margin?
New NMC?
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
5th edition
133797198, 978-0133797190
