Question
Suppose music producer Mackleless is considering signing the up and coming artist AriannePetite. The record sales of Mackleless have a market beta of 1, while
Suppose music producer Mackleless is considering signing the up and coming artist AriannePetite. The record sales of Mackleless have a market beta of 1, while Arianne Petites record sales have a market beta of 2. The risk-free rate is currently 5%, while the expected market return is 10%.
a. What is the relevant discount factor for Arianne Petites record sales?
Suppose Arianne Petite requires a sign-up bonus of $60 million, and the cash flows from her record sales are expected to be $10 million for the next 10 years.
b. Is signing Arianne Petite a good idea for Mackleless?
c. Does your answer change if Mackleless beta is used for calculation of the discount
factor?
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