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Suppose now that the company were to launch both concepts. Assume that if a consumer finds both concepts attractive, he or she would purchase the
Suppose now that the company were to launch both concepts. Assume that if a consumer finds both concepts attractive, he or she would purchase the concept that gives him or her the higher surplus (willingness to pay minus price). In case both concepts give the same surplus to a customer, assume that he or she would select concept A. 3.4. How much should the company charge for the two concepts in order to maximize its total profit
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