Suppose Paula's Pill Palace is offering a 10-percent discount on medications to senior citizens. Suppose further that senior citizens have a price elasticity of demand of 0.5 for these medications. For this pricing scheme to benefit Paula, the price elasticity of demand of non-senior citizens for the same medications must be _____, everything else held constant. Select one: A. equal to 0.5 B. less than 0.5 C. greater than 0.5