Question
Suppose that a book publisher sells a textbook for $ 150 each to its domestic distributor. The same publisher sells the same edition of the
Suppose that a book publisher sells a textbook for $ 150 each to its domestic distributor. The same publisher sells the same edition of the textbook to a distributor in Thailand for $ 85 since the affordable prices by Thai students may be much less than in the domestic market. The text book finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $ 85. What is this type of pricing known as? and list at least four consequences of such transactions to global marketers?
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