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Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2 0 1 3 by releasing a new putter.

Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2013 by releasing a new putter. The new product will require new equipment for $424,057.00 that will be depreciated using the 5-year MACRS schedule. The project will run for 2 years with the following forecasted numbers:
Year 1 Year 2
Putter price $63.06 $63.06
Units sold 18,523.0010,164.00
COGS 41.00% of sales 41.00% of sales
Selling and Administrative 21.00% of sales 21.00% of sales
Calloway has a 13.00% cost of capital and a 38.00% tax rate. The firm expects to sell the equipment after 2 years for a NSV of $143,761.00.
What is the NPV of the project?

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