Suppose that Company A had three paying consumers in the month of April 2016. The customer journey of these three consumers and the respective revenue from the sale is presented in the table below.

Consumer	First Channel	Second Channel	Third Channel	Final Channel before Sale	Revenue from Sale
Consumer 1	Paid Search Ad	Organic SERP	Direct	Email	$150
Consumer 2	Organic SERP	Direct	Direct	Paid Search Ad	$200
Consumer 3	Direct	Email	Paid Search	Display Ad	$275

Assume that the company uses the time decay attribution model to ascertain revenue sharing across the digital marketing channels. The time decay is set up such that the channel closest to the sale is given and attribution of 50%, followed by 30%, 15% and 5% attributed respectively to channels preceding it in decreasing order of closeness to sale as shown in the table below:

Channel	First Channel	Second Channel	Third Channel	Final Channel before Sale
Attribution	5%	15%	30%	50%

A. For the scenario depicted in the document the share of revenue for Paid Search channel is ... a. $190 b. $210 c. $180 d. $200

B. For the scenario depicted in the document which channel gets the highest share of revenue?....a. direct b. paid search ad C. organic D. email

C. IF the company had employed a linear attribution model the share of revenue for direct channel would have been: A. $158 b. $206.25 c. $190.25 d. $190

D. For the scenario depicted in the document which channel gets the lowest share of the revenue? a. Organic b. Direct c. Paid Search Ad d. Email