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Suppose that Kate Spade is interested in expanding its product line. The company began the new product development process about 1 2 months ago. What

Suppose that Kate Spade is interested in expanding its product line. The company began the new product development process about

12

months ago. What phase should they enter just prior to the commercialization phase?

Question

19

options:

Business analysis

Concept testing

Test marketing

Product development

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