Suppose that Monster - the enengy drink company - thinks they have identified a new opportunity. They want to add a new fiavor to its line of energy drinks. Please answer the following questions with that scenario in mind: 1. Looking at the steps in the Market Research Process (check out Chapter 10, Learning Objective 10-1 for more information), what step is the company currently in based on the information above? Why did you choose this step? 2. As the company moves forward, they will need to determine if they should gather primary or secondary research (or both) in their market research to help determine if this is a zood opportunity. - For this company's specific research project, describe in detail a benefit to using primary data. - For this company's specific research project, describe in detail a benefit to using secondary data. 3. Let's say the company ultimately chooses to gather primary data. Describe a method you could use to gather primary rescarch data for this company. 4. Review the SURVEY RESEARCH subhead in the PRIMARY DATA COLLECTIONTECHNIQUES section of Chapter 10. Then develop questions to ask consumers - 2 structured and 2 unstructured - to use in the primary data research method chosen in Part 3 , Please ciearly identify which questions are structured and which are unstructured