Question
Suppose that Netflix switches unlimited streaming to a Pay-Per-View pricing model while keeping their DVD model. Users will stream certain content for $2.99 per video.
Suppose that Netflix switches unlimited streaming to a Pay-Per-View pricing model while keeping their DVD model. Users will stream certain content for $2.99 per video. Using the No Change subscription numbers suppose that 1) 10% of Stream only customers leave Netflix and 2) 10% of customers using Both leave Netflix. However, all the remaining streaming customers watch on average 3 paid video streams a month for $2.99 per video. What is the operating income for Q4? Please show your work and fill in the answers in the income statement format below (5 Points).
Q4 PPV Pricing Model | | Stream | Both |
Number of subscribers (mil) |
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Price per month |
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Revenue per plan (mil) |
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Total Domestic Revenue (mil) | |||
Cost of Revenues | |||
All except streaming | $ 269.00 | ||
Streaming royalties | $ 268.00 | ||
Gross Profit (mil) |
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Sales, Gen & Admin | $ 118.90 | ||
Other Operating Expenses | $ 70.00 | ||
Operating Income (mil) |
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