Question
Suppose that new razor blades were introduced in the market by three companies at the same time. When they were introduced, each company had an
Suppose that new razor blades were introduced in the market by three companies at the same time. When they were introduced, each company had an equal share in the market, but during the first year the following changes took place:
(i) Company A retained 90 per cent of its customers, lost 3 per cent to B and 7 per cent to C.
(ii) Company B retained 70 per cent of its customers, lost 10 per cent to A, and 20 per cent to C.
(iii) Company C retained 80 per cent of its customers, lost 10 per cent to A, and 10 per cent to B.
Assuming that no changes in the buying habits of the consumer occur.
(a) What are the market shares of the three companies at the end of the first year? The second year?
(b) What are long-run market shares of the three companies?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Market Share Analysis for Razor Blades Initial Market Shares Were given that all three companies A B and C had equal market shares initially Since there were three companies each companys initial market share was Initial Market Share A Initial Market Share B Initial Market Share C 13 or 3333 Market Share Changes in the First Year The information provided details how each companys customer base shifted Company A Retained 90 lost 3 to B and 7 to C Company B Retained 70 lost 10 to A and 20 to C Company C Retained 80 lost 10 to A and 10 to B Calculating Market Shares at the End of the First Year Company A Customers Retained 90 of its initial share Customers Gained 0 no net gain from other companies Market Share A at Year 1 End 90 Initial Share 0 Initial Share Since the ...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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