Suppose that The Coca$-$Cola Company is running a commercial of similar content at the same time the controversy over the Pepsico advertisement depicted in the video arises. In response to public pressure to "pull" the advertisement, Pepisco agrees to do so on the condition that the Coca$-$Cola Company respond in kind by pulling its commercial as well. In proposing this arrangement, Pepsico is following which major theory of ethics?

Kantian ethics

utiliarianism

ethical fundamentalism

Rawl's social justice theory

ethical relativism