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Suppose that we want to market a new golf ball. We know from experience that there are three important features of golf balls Average Driving

Suppose that we want to market a new golf ball. We know from experience that there are three important features of golf balls

Average Driving Distance

Average Ball Life

Price

Based on this information a conjoint analysis has been performed in which the preferences for these features were tested. The conjoint led to the following estimated attribute-level utilities.

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