Question
Suppose that you are a data administrator of a bank and have been asked to implement a data warehouse to support the bank's CRM business
Suppose that you are a data administrator of a bank and have been asked to implement a data warehouse to support the bank's CRM business strategy.
This includes integrating customer information, understanding customer profitability, attracting customers, enhancing customer relationships, and retaining customers. What data warehouse architecture (independent data mart, dependent data mart, Hub-and-spoke, centralized, federated, or hosted/cloud data warehouse) you would suggest to your supervisors or manager ? Describe some benefits?
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Database Systems A Practical Approach to Design Implementation and Management
Authors: Thomas Connolly, Carolyn Begg
6th Edition Global
132943263, 978-0132943260
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