Suppose that you are a marketing manager for the Keebler Company, the largest cookie and cracker manufacturer in the United States. You determine that the marginal benefit from advertising has

decreased

.

Using marginal analysis, explain how you will change Keebler's marketing budget.

A.

The marketing budget should be increased to decrease the marginal cost.

B.

The marketing budget should be

increased

to

increase

the marginal cost.

C.

The marketing budget should be decreased to increase the marginal cost.

D.

The marketing budget should be

decreased

to

decrease

the marginal cost.