Question
Suppose that you are Chief Financial Officer at a fashion e-retail company. While looking at the traffic and transactions data, you notice that an average
Suppose that you are Chief Financial Officer at a fashion e-retail company.
While looking at the traffic and transactions data, you notice that an average of 1,000,000 visitors come to the website, of which 80% browse through the website. 25% of those that browse the website register and put at least one item in the shopping cart. One out of three registered customers check out and pay for the items.
Calculate the following ( show your work )
- 1. Bounce rate
- 2. Conversion rate
- 3. Average monthly revenue, assuming AOV is $300
Step by Step Solution
3.36 Rating (134 Votes )
There are 3 Steps involved in it
Step: 1
To calculate the requested metrics well use the given data and formulas Bounce Rate Bounce rate is the percentage of visitors who leave the website wi...
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Step: 2
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Advanced Accounting
Authors: Gail Fayerman
1st Canadian Edition
9781118774113, 1118774116, 111803791X, 978-1118037911
