Suppose that you are evaluating the option of increasing the advertising exposure by using an alternative medium. If you invest $2 million towards this, % exposed will increase from 75% to 80%. Your total market comprises of 5 million customers. Assuming that everything else would remain unaltered after this change and that each customer buys one unit only, please answer the next two questions based on this information.

What will be the effect of the change on unit sales?

	A.	41,202 less units sold
	B.	14,715 more units sold
	C.	41,202 more units sold
	D.	14,715 less units sold
	E.	220,725 units

Suppose that you are evaluating the option of increasing the advertising exposure by using an alternative medium. If you invest $2 million towards this, \% exposed will increase from 75% to 80%. Your total market comprises of 5 million customers. Assuming that everything else would remain unaltered after this change and that each customer buys one unit only, please answer the next two questions based on this information. What will be the effect of the change on unit sales? A. 41,202 less units sold B. 14,715 more units sold C. 41,202 more units sold D. 14,715 less units sold E. 220,725 units Suppose that you are evaluating the option of increasing the advertising exposure by using an alternative medium. If you invest $2 million towards this, \% exposed will increase from 75% to 80%. Your total market comprises of 5 million customers. Assuming that everything else would remain unaltered after this change and that each customer buys one unit only, please answer the next two questions based on this information. What will be the effect of the change on unit sales? A. 41,202 less units sold B. 14,715 more units sold C. 41,202 more units sold D. 14,715 less units sold E. 220,725 units