Question
Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes
Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the upper 10% of income brackets: Traditional Families, Empty Nesters, and Single Parents. Utilizing the following population information, determine the core market share that the development project desires to target with this project. Total Owner Occupant Households: 67,000; Traditional Families in the Upper 10% of Income Brackets: 26,000; Empty Nesters in the Upper 10% of Income Brackets: 8,000; Single Parents in the Upper 10% of Income Brackets: 15,000; Unrelated Individuals in the Upper 10% of Income Brackets: 18,000 (Round percentage to hundredths).
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