Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the age 55 and up housing market: seniors employed part time; seniors retired / not in assisted living. Utilizing the following population information: Total senior households: 25,000; seniors employed full time: 8,000; seniors employed part time: 2,500; seniors retired / not in assisted living: 12,000; seniors retired / in assisted living: 2,500. Determine: 1). The core market share that the development project is targeting with this project: 58 2). If market experts believe that a total of 1,000 townhome (or similar condominium) units will be purchased in all of the city within the next year, what is the projected number of units the developer could expect to sell in year 1 if he is able to capture 20% of the market potential? 200 units 3). Will the actual sales meet the developer's projected sales numbers if the projected sales is 200 units? Yes