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Suppose that you were the Marketing Manager for General Motors. Which of the following strategies do you think you would use if you wanted to
Suppose that you were the Marketing Manager for General Motors. Which of the following strategies do you think you would use if you wanted to win a target market made up of parents with new children less than three years old?
a Compare the gas mileage for your car with the gas mileage for your top five competitors: Suburu, Toyota, Honda, Nissan, and Lexus to show that your car is the least expensive to fuel.
b Advertise the additional room in your SUV, and show how easy it is to take four adults plus luggage and transport them all to the airport at the same time.
c Advertise the backseat safety features in your car, showing how they are designed to protect children in car seats and pets.
d Advertise that your SVUs come equipped with a highend entertainment center for the back seat of the car, that is better than you would find in a new Toyota Land Cruiser.
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