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Suppose the cost of an ad in The Wall Street Journal ( newspaper ) is $ 3 2 7 , 8 9 7 and its

Suppose the cost of an ad in The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of an ad in Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of an ad in USA Today (newspaper) is $242,600 and its U.S. audience size is 711,812. The cost of an ad in Time (magazine) is $278,400 and has an audience size of 300,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $5,600,000 and has an audience size of 99,900,000. Which of the five media alternatives has the highest CPM?
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