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Suppose the cost of an ad in The Wall Street Journal ( newspaper ) is $ 3 2 7 , 8 9 7 and its
Suppose the cost of an ad in The Wall Street Journal newspaper is $ and its US audience size is The cost of an ad in Sports Illustrated magazine is $ and has an audience size of The cost of an ad in USA Today newspaper is $ and its US audience size is The cost of an ad in Time magazine is $ and has an audience size of The cost of a second ad on the most recent Super Bowl telecast is $ and has an audience size of Which of the five media alternatives has the highest CPM
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