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Suppose the product management team is considering the development of a new low- featured and low-priced offering, instead of the high-featured and high-priced one. a)Should
Suppose the product management team is considering the development of a new low- featured and low-priced offering, instead of the high-featured and high-priced one.
a)Should they expect the new lower-priced product to cannibalize sales from the existing marketed product?
If so, why might the firm move forward with the new low-featured and low-priced offering?
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