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Suppose the product management team is considering the development of a new low- featured and low-priced offering, instead of the high-featured and high-priced one. a)Should

Suppose the product management team is considering the development of a new low- featured and low-priced offering, instead of the high-featured and high-priced one.

a)Should they expect the new lower-priced product to cannibalize sales from the existing marketed product?

If so, why might the firm move forward with the new low-featured and low-priced offering?

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