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Suppose there is a beer company, Cokanee, inspired by the idea of combining coffee with cola, considering combining beer with cola. This cola beer is
Suppose there is a beer company, Cokanee, inspired by the idea of combining coffee with cola, considering combining beer with cola. This cola beer is expected to generate pre-tax revenues for the next two years of $30 million, which will grow every two years at a rate of 3 percent. A higher caffeine, higher alcohol content beer will make Cokanee's original cola beer unmarketable after that. Initial capital investment will be $40 million and annual pre-tax operating costs will be $12 million at the end of each year. Salvage value will be $20 million at the end of twenty years. The initial capital investment is in CCA Asset Class 8 at a rate of 20%. Kokanee pays tax on its net revenues (or profits) at a rate of 40 per cent. Suppose that the annual cost of capital for Cokanee is 10 per cent, and that no changes are expected in net working capital requirements. Find the NPV and IRR of Cokanee's cola beer.
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