Suppose Trader Joe's direct supplier of its exclusive $2.99 Charles Shaw wine ("Two-Buck Chuck") is encountering a problem in production and even in logistics given the economic crisis brought about by the pandemic. Because of this, the supplier will have to incur a 5% increase in cost per bottle just to continue production and deliver the current demand of Trader Joe's at 1,000,000 bottles. Increased costs from the supplier's end would mean increased costs for Trader Joe's as well because the supplier refuse to operate at a margin below 20% (Assume Trader Joe's current margin at 10\%). In addition to this, a decrease in demand ( 50% decrease from the current demand) would be expected if Trader Joe's decides to increase the selling price. - How much is the current cost per bottle of the supplier? - How much is the current profit of Trader Joe's on their Charles Shaw Wine? - How much would the new retail price be if Trader Joe's decides to keep its 10% margin? - How much would their profit be if they decide to increase the retail price to keep its 10% margin? - If Trader Joe's decides to retain the retail price at $2.99, what will be its new % margin? - How much would their profit be if they decide to retain the $2.99 retail price