Suppose Verizonshowed a gay couple using its FiOS service or Procter& Gamble (P&G) showed a gay couple using one of its laundry products in ads on network television.

(1) In which markets/cities might these ads bemore likely to be acceptedand why?

(2) In which markets/cities might these ads beleast likely to be acceptedand why?

(3) What might be some consumer reactions regarding this advertising approach?

(4) How would you address those reactions if you were the marketing manager at Verizon or at P&G?