Suppose we are at the beginning of 2013. The following information is provided for the forecast of operating revenue of Beta Inc., one of the major providers of power cables for electricity transmission:

The growth in demand for power cables is basically the same as the general economic growth.

Macro economists forecast that in the medium term and long term, the worldwide real GDP will grow at 3% per year and the inflation is expected to be 2% per year.

A recent provide innovation allows Beta Inc. to produce power cables with better strength than its rivals products but it is expected that its rivals will catch up in three years. Given the information, it is expected that Beta Inc.s market share will be 10% in 2014 and will increase over 2015-16, but will be stable afterward.

Is the information provided more suitable for a top-down, bottom-up, or hybrid approach for your forecast?

Select one and explain why

a. Bottom-up

b. Hybrid

c. Top-down