Question
Suppose you are a business intelligence analyst for a professional sports team and have been tasked with providing a recap of the social media value
Suppose you are a business intelligence analyst for a professional sports team and have been tasked with providing a recap of the social media value the team has provided one of its corporate partners across social media channels.
The team you will analyze is the Phoenix Suns of the National Basketball Association; analyze their Facebook, Instagram, Twitter, YouTube, and LinkedIn accounts. Use the social media calculator (https://socialmediavalue.io/), you will look at social media posts from the Phoenix Suns and determine which posts are providing the most value to the sponsor, and what characteristics these posts share (day, time, content, etc.).
Develop a 6-month social media calendar that the team will be expected to follow. Be sure to provide the day the posts should take place, time of the post, and the social media channels on which the team will feature the corporate sponsor
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