Suppose you are a business intelligence analyst for a professional sports team and have been tasked with providing a recap of the social media value the team has provided one of its corporate partners across social media channels.

The team you will analyze is the Phoenix Suns of the National Basketball Association; analyze their Facebook, Instagram, Twitter, YouTube, and LinkedIn accounts. Use the social media calculator (https://socialmediavalue.io/), you will look at social media posts from the Phoenix Suns and determine which posts are providing the most value to the sponsor, and what characteristics these posts share (day, time, content, etc.).

Current corporate sponsor PayPal is looking to increase its exposure with the phoenix suns fan base. Summarize the background information of PayPal, and explain why the brand should continue to partner with the Phoenix Suns on social media